A marketing plan is just as important as a business plan.
It is important to ask yourself these questions:
What is the product or service?
Who is the target market?
Where are these people?
What is the best way to communicate with them?
A well thought out strategy for integrated marketing activity saves time and money. The plan includes business analysis and a schedule for suggested and costed marketing and communication activity.
We write annual reports.
Many organisations overlook the benefits of marketing themselves through their annual report.
Many corporations, groups and not-for profits must compile and release an annual report each year, often spending a lot of time, effort and money doing so. If this is the case, why not make sure that it returns something to your organisation? The annual report you distribute can be a useful marketing tool.
Apart from being a document required to fulfil regulatory requirements, your group’s annual report is one of the best ways to communicate your achievements and plans, as well as specifying relevant financial details from the previous year.
Producing any report can be time consuming and stressful. Writing, particularly technical and marketing writing, is a specialised skill. Outsourcing some or all of your reporting tasks, such as writing, editing, proofreading and indexing, will give you more time to focus on other responsibilities, and will result in a more professional publication.
Designing beautiful and engaging communications materials with snappy messages is what we do. We devise engaging headings, a consistent style and a tone that reflects your brand.
We coordinate graphic design and production for the finished product.
Have an event, product promotion or announcement that you want to advertise? We create stylish, concise and appealing flyers for your target audience.
It may be time to cast a trained eye over your website to make sure that the user experience is optimised and that it is search engine friendly. We do that.
When it is clear you need to advertise, we can write your ad and have it designed to the correct specifications or we can work with the media outlet to ensure it is designed and placed to your best advantage.
Be it a new logo, brand refresh or a fully researched and market tested rebrand we help businesses evolve.
Price will vary depending on the project. We can conduct market research and stakeholder consultations to test branding or we can just work with the client to determine the target market and important messages before working with a graphic designer to produce relevant logos and branding visuals.